QR Codes Go to College | Archrival – Youth Marketing

Much has been made of QR codes.  They appear everywhere these days.  From magazines to the sides of buildings to the world’s biggest QR code on a racetrack tarmac.  As main stream as these codes may have become, are they just another geeky flash-in-the-pan?

QR Codes Go to College | Archrival – Youth Marketing.

An interesting perspective with some supportive data.  The death knell of the QR code?  Not anytime real soon in our opinion.

We work with many clients to make their QR codes visually more engaging, however the real issue is not the QR code art, rather how engaging is the content to the user when they click through the QR code.

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