File under the category of too good to be true? We are just fooling ourselves, our customers and consumers. But reinvention is the new mother of necessity.
“As weight-conscious consumers seek more positive messages on food labels, avoidance claims like “diet” are losing steam.
“We’re seeing a sea change where consumers are seeking out products more for what they contain and less for what they don’t contain,” Datamonitor director Tom Vierhile told attendees of the 2011 Weight Management virtual conference. Words like “smart” and “zero” are replacing terms like “low-fat” and “low-calorie” because they carry a more positive connotation, he added.”