Product and packaging target beer-drinking women | Packaging Digest

Chick Beer

“I’m a woman who enjoys drinking beer…”

Niche marketing that will get some attention?  With its purse inspired 6-pack carrier and cocktail dress label, from Maryland, welcome Chick Beer.  This “premium light beer” is showing up in convenience stores and specialty beer shops in its home state, and, curiously, Idaho and Indiana.  Read more…

Packaging targets beer-drinking women | Packaging Digest.

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