Marketing to Millennials: Brand Recognition – EContent Magazine

Millennial with smartphoneDigital natives are the next great wave of consumers.  What motivates them to buy?  What do they want to buy?  And how do they want to buy?  These questions should be keeping non-millennial marketing managers awake at night.  But relax, you are not alone.

“Millennials are the second-largest generation in U.S. history after the Baby Boomers. They are coming into their own and companies want to determine how best to market to them and generate sales from them.”  Read more…

Marketing to Millennials: Brand Recognition – EContent Magazine.

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