QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest

Bud LabelLeave it to Anheuser Busch to finally introduce the QR code to mainstream consumer marketing. If “born on dating” wasn’t enough for you and your Bud, now you can locate its birth place with your smart phone.  Picture, if you will, proud patrons discussing the genealogy of their latest down at the end of the bar…

“Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.”

Read more at: QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest.