A male snack category?  yes, and Ruffles wants a piece of it.  A large bite, if you will.

Is bigger, thicker and more flavorful ultimately the way to a man’s wallet?  To get traction for your energy drink, you call it Pussy. To sell beer, well… just think St. Pauli Girl here.  You get the picture.  So what does Frito-Lay know that they would avoid all that T&A to go with big and bold?  Bacon! Put it in or on anything and you have a winner! Guys love bacon.  Surely it will sell your product.

Ruffles Ultimate – a man sized snack

Read more… Ruffles chips away at male snacks market | Packaging Digest.