Ruffles Ultimate – a man snack | Packaging Digest

A male snack category?  yes, and Ruffles wants a piece of it.  A large bite, if you will.

Is bigger, thicker and more flavorful ultimately the way to a man’s wallet?  To get traction for your energy drink, you call it Pussy. To sell beer, well… just think St. Pauli Girl here.  You get the picture.  So what does Frito-Lay know that they would avoid all that T&A to go with big and bold?  Bacon! Put it in or on anything and you have a winner! Guys love bacon.  Surely it will sell your product.

Ruffles Ultimate - a man sized snack

Ruffles Ultimate – a man sized snack

Read more… Ruffles chips away at male snacks market | Packaging Digest.

My goodness, only my Guinness QR Code

None of the light beers that dominate the market will do!

To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan.   Truth be told, any dark beer will enable the QR code scan.  But you gotta hand it to them, very clever!  Now, can I make mine a go cup…

A Guinness drinker's QR code

Click this image for a larger detail.

Flying Horse – Gatorrada (Cat-Toast)

Perpetual motion captured in a most unique way.  Wait for it, it will light you up!

Not sure what this advertisement has to do with it product, but we love the concept.

Flying Horse – Gatorrada (Cat-Toast)


Shadow-Activated QR Code Actually Useful and Cool | Adweek

QR code only seen when shadows are just right

QR code only scans when shadows are just right

A marketing guru’s excuse to create a flash mob once a day when the sun is at just the right height and angle.  What surprises are in store when the QR code is scanned? Won’t that be fun to find out.

Read more…  Shadow-Activated QR Code Actually Useful and Cool | Adweek.

9 Principles For Great Branding By Design | Fast Company

Beautiful music since 1620! From the GunnDesign archive.

Branding? “It’s a gut feeling people have about you. When two or more people have the same feeling, you have a brand.” These 9 brief points speak to the design and branding experience in a most succinct voice.  Much like the design the authors advocate to express “brand.”

Read more… 9 Principles For Great Branding By Design | Fast Company.