Yes I did. I hated the London 2012 Olympic logo. From day one I guess I just didn’t get it. Missed the point. Failed to see any redeeming design value in it. Couldn’t embrace even the colors. I thought,”Who on earth came up with this?” Well the games were a smash! Thanks Great Britain! That’s what will be remembered. And with any luck this logo will fade into obscurity.
Next up, Rio 2016. I love this logo! The colors, the type, the way the human shapes embrace one another while encompassing a community. It flows. It has energy. It speaks to the culture and spirit of the Rio games to come. Rio has some big shoes to fill after the success of London, their branding has made a great step towards this, let’s hope the Olympic organizing committee can keep that spirit alive 4 years hence. I’ll be watching, will you?