As much as I hated the London Olympics logo for all its zaniness and lack of relevance, I have to admit the eBay logo has grown on me over the years, and I will miss it. Perhaps it was the playful nature of the mark and how that related to eBay’s auctions in the early days. Back then buyers were pioneers on the new internet frontier, frenzied with finding a wonderful new treasure and trying to get the last and winning bid in under the deadline. Crazy bargains were there, somewhere, to be had. Surely.
But then along came programmed bidding, “buy it now” pricing, Daily Deals and the eBay storefront. How does one even find an item for auction today? Worst of all, professional buyers and sellers took over most of the space. eBay was no longer about the joy of finding something you just had to have, winning the auction, connecting with the seller, and receiving your treasure from the deliveryman. The thrill was gone. Killed off by real business interests, and the need to satisfy investors and a quarterly P&L.
Now, 17 years later, it does seem appropriate for eBay’s persona to reflect its current corporate culture of unwashed commerce and systemic procurement. After all, when was the last time you bid for something on eBay?