Just introduced with help from GunnDesign, luxurious Block Soap Liquid Hand Soap. These artisan soaps are made with Olive and Coconut oils, and Shea Butter. Just thing the thing to keep sensitive skin healthy during the rough and dry winter. The initial launch includes three fragrances; Lavender, Bayberry and Honeysuckle. And of course, these soaps contain no artificial dyes and were never tested on any animals. Look for Block Soap Liquid Hand Soap appearing on store shelves everywhere.
Gorilla marketing snaps a few branches.
In a masterful stroke of marketing genius New Zealand’s Montieth’s Brewery inserted a small apple tree twig into its cider product cartons as they left the brewery. The resulting backlash from some “concerned” consumers was turned on its head with some tongue in cheek advertising and PR. Bottom line; sales went up 32%!
Not all PR is good PR unless it works in your favor. Cheers mate!
“What’s in a name? That which we call a rose
By any other name would smell as sweet.” – the Bard
In the brand battles raging across the globe, a relatively small state owned brewery in the Czech Republic has won another round in its fight to use its historic Budweiser trademark in Britain. A court in the UK believes that British beer drinkers actually can tell the difference between the original Budvar and its young pretender from the USA. The court rejected Anheuser-Busch’s request that brewery Budejovicky Budvar NP stop using the name Budweiser. This mirrors another recent decision from the EU Court of Justice in Luxembourg affirming the use in Britain of the centuries old trademark by the brewery form the city of České Budějovice (Budweis).
What are the odds that beer drinkers on this side of the pond will develop such a discerning palate? Given the explosion of micro and craft breweries in the USA, I’d say the odds are pretty good. However, given AB’s deep pockets and the lobbying industry in this country, I’d also say that Davey will not beat Goliath on these shores any time soon.
A male snack category? yes, and Ruffles wants a piece of it. A large bite, if you will.
Is bigger, thicker and more flavorful ultimately the way to a man’s wallet? To get traction for your energy drink, you call it Pussy. To sell beer, well… just think St. Pauli Girl here. You get the picture. So what does Frito-Lay know that they would avoid all that T&A to go with big and bold? Bacon! Put it in or on anything and you have a winner! Guys love bacon. Surely it will sell your product.
None of the light beers that dominate the market will do!
To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan. Truth be told, any dark beer will enable the QR code scan. But you gotta hand it to them, very clever! Now, can I make mine a go cup…
Benny Landa is at it again. Starting in the early 1990’s, his Indigo digital presses created a digital printing industry where none existed. His next gamble is introducing nano technology into the printing process. Would you bet against the success of his latest efforts? I wouldn’t. It will be interesting to see how many orders are written for these new printing presses as the Graphic Arts industry gathers in Dusseldorf, Germany next month for its biggest worldwide trade show; Drupa.
Starbucks Energy drink? Isn’t that a bit redundant?
Digital natives are the next great wave of consumers. What motivates them to buy? What do they want to buy? And how do they want to buy? These questions should be keeping non-millennial marketing managers awake at night. But relax, you are not alone.
“Millennials are the second-largest generation in U.S. history after the Baby Boomers. They are coming into their own and companies want to determine how best to market to them and generate sales from them.” Read more…
“I’m a woman who enjoys drinking beer…”
Niche marketing that will get some attention? With its purse inspired 6-pack carrier and cocktail dress label, from Maryland, welcome Chick Beer. This “premium light beer” is showing up in convenience stores and specialty beer shops in its home state, and, curiously, Idaho and Indiana. Read more…
Who knew? “January 24 marks the 77th anniversary of the day Gottfried Krueger Brewing Co. first brought canned beers into the market. Though it hasn’t been (and probably never will be) declared an official holiday, more and more people are celebrating Beer Can Appreciation Day to pay tribute to the creation that has changed the experience of buying, keeping and drinking beer, forever.” To see great design applied to beer cans, and to read more about Beer Can Appreciation Day…