Just introduced with help from GunnDesign, luxurious Block Soap Liquid Hand Soap. These artisan soaps are made with Olive and Coconut oils, and Shea Butter. Just thing the thing to keep sensitive skin healthy during the rough and dry winter. The initial launch includes three fragrances; Lavender, Bayberry and Honeysuckle. And of course, these soaps contain no artificial dyes and were never tested on any animals. Look for Block Soap Liquid Hand Soap appearing on store shelves everywhere.
As much as I hated the London Olympics logo for all its zaniness and lack of relevance, I have to admit the eBay logo has grown on me over the years, and I will miss it. Perhaps it was the playful nature of the mark and how that related to eBay’s auctions in the early days. Back then buyers were pioneers on the new internet frontier, frenzied with finding a wonderful new treasure and trying to get the last and winning bid in under the deadline. Crazy bargains were there, somewhere, to be had. Surely.
But then along came programmed bidding, “buy it now” pricing, Daily Deals and the eBay storefront. How does one even find an item for auction today? Worst of all, professional buyers and sellers took over most of the space. eBay was no longer about the joy of finding something you just had to have, winning the auction, connecting with the seller, and receiving your treasure from the deliveryman. The thrill was gone. Killed off by real business interests, and the need to satisfy investors and a quarterly P&L.
Now, 17 years later, it does seem appropriate for eBay’s persona to reflect its current corporate culture of unwashed commerce and systemic procurement. After all, when was the last time you bid for something on eBay?
Gorilla marketing snaps a few branches.
In a masterful stroke of marketing genius New Zealand’s Montieth’s Brewery inserted a small apple tree twig into its cider product cartons as they left the brewery. The resulting backlash from some “concerned” consumers was turned on its head with some tongue in cheek advertising and PR. Bottom line; sales went up 32%!
Not all PR is good PR unless it works in your favor. Cheers mate!
“What’s in a name? That which we call a rose
By any other name would smell as sweet.” – the Bard
In the brand battles raging across the globe, a relatively small state owned brewery in the Czech Republic has won another round in its fight to use its historic Budweiser trademark in Britain. A court in the UK believes that British beer drinkers actually can tell the difference between the original Budvar and its young pretender from the USA. The court rejected Anheuser-Busch’s request that brewery Budejovicky Budvar NP stop using the name Budweiser. This mirrors another recent decision from the EU Court of Justice in Luxembourg affirming the use in Britain of the centuries old trademark by the brewery form the city of České Budějovice (Budweis).
What are the odds that beer drinkers on this side of the pond will develop such a discerning palate? Given the explosion of micro and craft breweries in the USA, I’d say the odds are pretty good. However, given AB’s deep pockets and the lobbying industry in this country, I’d also say that Davey will not beat Goliath on these shores any time soon.
A male snack category? yes, and Ruffles wants a piece of it. A large bite, if you will.
Is bigger, thicker and more flavorful ultimately the way to a man’s wallet? To get traction for your energy drink, you call it Pussy. To sell beer, well… just think St. Pauli Girl here. You get the picture. So what does Frito-Lay know that they would avoid all that T&A to go with big and bold? Bacon! Put it in or on anything and you have a winner! Guys love bacon. Surely it will sell your product.
None of the light beers that dominate the market will do!
To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan. Truth be told, any dark beer will enable the QR code scan. But you gotta hand it to them, very clever! Now, can I make mine a go cup…
Starbucks Energy drink? Isn’t that a bit redundant?
The British propaganda effort during World War II created iconic and classic poster designs that were employed to keep up the spirits of its citizenry. One of these posters was to be used in the event of an invasion of the isles. Fortunately it never left the warehouses. One was discovered in a second hand book shop several years ago and has since become an expression of all that is British. As the War On Terrorism marches through its second decade, we wondered what an American version of this poster might look like.
Next up for Americanization, “Mind the gap!”
File under the category of too good to be true? We are just fooling ourselves, our customers and consumers. But reinvention is the new mother of necessity.
“As weight-conscious consumers seek more positive messages on food labels, avoidance claims like “diet” are losing steam.
“We’re seeing a sea change where consumers are seeking out products more for what they contain and less for what they don’t contain,” Datamonitor director Tom Vierhile told attendees of the 2011 Weight Management virtual conference. Words like “smart” and “zero” are replacing terms like “low-fat” and “low-calorie” because they carry a more positive connotation, he added.”