Krups Beertender – You need this for the Playoffs!

Dipping into the GunnDesign’s 60 plus year history reveals some insight into who we are and how we came to be the GunnDesign of today.  Today we feature a memorable press kit developed for a joint marketing initiative between our client Krups and Heineken Beer.  Krups’ BeerTender will keep your Heineken at the perfect serving temperature while you enjoy watching this month’s NFL playoffs.  Go Pats!

Krupps_BT_2

 

SORRY ABOUT THE TWIGS, FOLKS

Gorilla marketing snaps a few branches.

In a masterful stroke of marketing genius New Zealand’s Montieth’s Brewery inserted a small apple tree twig into its cider product cartons as they left the brewery.  The resulting backlash from some “concerned” consumers was turned on its head with some tongue in cheek advertising and PR.  Bottom line; sales went up 32%!

Not all PR is good PR unless it works in your favor.  Cheers mate!

[youtube http://www.youtube.com/watch?v=_2chTI14FQQ&w=480&h=360]

SORRY ABOUT THE TWIGS, FOLKS – YouTube.

A Bud by any other name – British court rules in battle of the Buds

Two different Budweiser trademarks

“What’s in a name? That which we call a rose
By any other name would smell as sweet.” – the Bard

In the brand battles raging across the globe, a relatively small state owned brewery in the Czech Republic has won another round in its fight to use its historic Budweiser trademark in Britain.  A court in the UK believes that British beer drinkers actually can tell the difference between the original Budvar and its young pretender from the USA.  The court rejected Anheuser-Busch’s request that brewery Budejovicky Budvar NP stop using the name Budweiser.  This mirrors another recent decision from the EU Court of Justice in Luxembourg affirming the use in Britain of the centuries old trademark by the brewery form the city of České Budějovice (Budweis).

What are the odds that beer drinkers on this side of the pond will develop such a discerning palate?  Given the explosion of micro and craft breweries in the USA, I’d say the odds are pretty good.  However, given AB’s deep pockets and the lobbying industry in this country, I’d also say that Davey will not beat Goliath on these shores any time soon.

British court rules in battle of the Buds – Packaging Digest.

My goodness, only my Guinness QR Code

None of the light beers that dominate the market will do!

To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan.   Truth be told, any dark beer will enable the QR code scan.  But you gotta hand it to them, very clever!  Now, can I make mine a go cup…

A Guinness drinker's QR code

Click this image for a larger detail.

QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest

Bud LabelLeave it to Anheuser Busch to finally introduce the QR code to mainstream consumer marketing. If “born on dating” wasn’t enough for you and your Bud, now you can locate its birth place with your smart phone.  Picture, if you will, proud patrons discussing the genealogy of their latest down at the end of the bar…

“Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.”

Read more at: QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest.

Product and packaging target beer-drinking women | Packaging Digest

Chick Beer

“I’m a woman who enjoys drinking beer…”

Niche marketing that will get some attention?  With its purse inspired 6-pack carrier and cocktail dress label, from Maryland, welcome Chick Beer.  This “premium light beer” is showing up in convenience stores and specialty beer shops in its home state, and, curiously, Idaho and Indiana.  Read more…

Packaging targets beer-drinking women | Packaging Digest.