Just introduced with help from GunnDesign, luxurious Block Soap Liquid Hand Soap. These artisan soaps are made with Olive and Coconut oils, and Shea Butter. Just thing the thing to keep sensitive skin healthy during the rough and dry winter. The initial launch includes three fragrances; Lavender, Bayberry and Honeysuckle. And of course, these soaps contain no artificial dyes and were never tested on any animals. Look for Block Soap Liquid Hand Soap appearing on store shelves everywhere.
Now roaming local food truck haunts on Oahu’s famous North Shore, serving up some very tasty and creative cuisine, is Smokin’ Jack’s Carolina Barbeque and More. Jack is the proprietor’s faithful companion and branding inspiration. GunnDesign’s challenge was to translate Jack’s personality into a brand and logo for the mobile restaurant, adding chef du cuisine and BBQ master, Lindsay Brown’s, flare and personal style. Smokin’ Jack’s Carolina Style Barbeque and More is a must find for anyone whether living in or just visiting near Haleiwa, Hawaii. Look for Jack on social media too. Aloha!
Dipping into the GunnDesign’s 60 plus year history reveals some insight into who we are and how we came to be the GunnDesign of today. Today we feature a memorable press kit developed for a joint marketing initiative between our client Krups and Heineken Beer. Krups’ BeerTender will keep your Heineken at the perfect serving temperature while you enjoy watching this month’s NFL playoffs. Go Pats!
Surely you’ve seen this message, or something similar, in your inbox. Usually it’s tucked in under the signature block from well meaning folks. There’s actually a whole organization (thinkbeforeprinting.org) dedicated to increasing awareness and reminding folks that wasting paper, ink and toner doesn’t make economic or environmental sense. They are not opposed to the printing of e-mails, they just want folks to think before they print. Mostly I can get behind this concept, as I’ve seen my share of blank “page 2 of 2.”
Yet, this guilt laced directive, to think before printing, may be missing the point. Or at least missing another perspective on the topic.
A column hit my inbox recently (Johnson’s World: Trees Love Paper) that caused me to seriously reconsider the issue. After a bit of satire on our recent national elections, Mr. Johnson went on to make several points about paper in his column;
- Paper is carbon locking, meaning that paper retains carbon dioxide, just as if it were still a tree.
- The paper industry plants more trees than it harvests. Without paper, there would be fewer trees.
- No virgin forests are used for papermaking.
- Only one-third of paper is made from cutting trees. Another third is made from sawmill waste, and another third from recycled paper.
- The manufacture and use of computers, e-readers, and mobile devices is damaging to the environment. Ditto for the Internet and cloud computing, which rely upon vast arrays of power-gulping servers.
The last entry is the real kicker. Think about the rare earth minerals, heavy metals, petrochemicals, and other stuff that must be on some EPA list somewhere that abound in the computers and the digital devices we print from. What exactly was my concept of waste? I do think it wasteful to print out pages of information I know I will never refer back to. But I’m not out to save another tree from the paper mill. As a veteran of the printing industry, I know that the paper industry is ever mindful of its resources and manages its “cash crop” just as any other farmer seeking a fruitful future would. There is even an organization promoting this effort; PrintGrowsTrees.org.
So, what’s worse for the earth? I’m inclined to say the device you are reading this blog entry on!
Mr Johnson further writes about a Mr. Nathaniel Grant, CEO of G A M Printers in Sterling, VA, who includes the following statement with his email signature:
It is okay to print this email. Paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of men and women, and working forests are good for the environment, providing clean air, clean water, wildlife habitat, and carbon storage. When you don’t need it anymore, be sure to put it in a bin designated for recycling and it will come back as new paper or cardboard.
As with most issues in life, it all depends on your prospective.
Now go ahead, print out this blog entry, pass it along and then recycle…
GunnDesign wishes you a Happy Thanksgiving wherever you may land.
David Albert Lizotte, of Norwell and Sprucehead, Maine, died suddenly this past Monday, Oct. 8, 2012. He was 76.
David was a family man and highly accomplished professional graphic artist and designer. His design career spanned six decades from 1955 to 2002. He quickly rose through the corporate ranks to eventually becoming sole owner and CEO of GunnDesign, Boston’s largest and most prestigious graphic design and corporate identity firm. Both David and his firm of associates won numerous Boston Art Directors Club Awards and national (Communication Arts) recognition for marketing excellence. David’s list of corporate clients and corporate logos was a veritable who’s who of Corporate America: John Hancock, Gillette, Brown & Sharpe Tools, Dunkin Doughnuts, Pan Am Airlines, Northeast Airlines, Teradyne, Zildjian (cymbals), Eastern Enterprises (Boston Gas), & Boston College, as well as corporate identity and collateral design for numerous businesses of all sizes throughout New England. David was also a contributing senior advisor to several regional and national news publications devoted to the graphic arts. David mentored numerous business associates as well as young people over the course of his life, winning people over with his good nature and sound advice.
After selling GunnDesign in 2002, David began a second career in architectural design, producing plans for numerous renovation and new construction projects. His trademark barn designs were considered his forte.
David was a lifelong woodsman, harvesting and selling firewood from his properties for over 40 years. Later in life, the firewood business became a labor of love. For many years David gave all the proceeds from selling firewood to the Norwell VNA and Food Pantry.
David’s beloved wife Mary Constance, to whom he was married for 53 years, predeceased him two weeks ago. David is survived by his three sons, Ned, Matthew and Tim, his daughter-in-law Renee and six grandchildren Alexander, Kate, Garrison, Abigail, Diego and Miranda, his brother Roland and his wife Yvonne Lizotte, his sister Judy and husband David Baker, his brother-in-law Bill and sister in law Judy Bernardi, his aunt Pearl Unis and uncle Fred Lamburn.
A Funeral Mass was celebrated on Wednesday, Oct. 17, 2012 at 11 a.m. in St. Thecla Catholic Church, 145 Washington St. (Rte. 53), Pembroke, MA. followed by an interment at Church Hill Cemetery, Norwell. If desired, donations to honor David may be made to the Norwell VNA and Hospice, 120 Longwater Dr., Norwell, MA. 02061 or to the Norwell Food Pantry, PO Box 644, Norwell, MA. 02061. For an online guest book and more, please visit, www.mcnamara-sparrell.com McNamara-Sparrell Funeral Homes Cohasset-Norwell 781-659-2200
Americans observe National Hispanic Heritage Month (HHM) each year from September 15 to October 15. HHM celebrates the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. President Johnson initiated HHM as a one week celebration in 1968, and President Reagan officially expanded the celebration to one month in 1988.
It is interesting to note that among their many accomplishments in North America and long before the John Smith and Pocahontas, the Pilgrims or the Dutch purchase of Manhattan Island, Spanish explorers were establishing their presence with communities all over North America; from St. Augustine, FL north to Bangor, ME and west to Santa Fe, NM. Further exploration of western North America and the Pacific Coast continued throughout the 18th century establishing outposts as far north as Vancouver Island.
For GunnDesign client, P&G Gillette, HHM provides an opportunity to celebrate and focus attention upon the contributions of the Hispanic community to P&G and its internal community, across all P&G sites and satellite offices. To foster a more inclusive environment where everyone is valued and encouraged to perform at their peak, GunnDesign was tasked by P&G Gillette’s Boston Hispanic Team to develop an umbrella identity for HHM 2012 that would inspire and unite P&G’s Hispanic Employees, and to make them feel proud and valued for their contributions to P&G.
The resulting logotype inspired our contact to write, “We’ve received amazing feedback on how everything came together thanks to the great logo.”
As much as I hated the London Olympics logo for all its zaniness and lack of relevance, I have to admit the eBay logo has grown on me over the years, and I will miss it. Perhaps it was the playful nature of the mark and how that related to eBay’s auctions in the early days. Back then buyers were pioneers on the new internet frontier, frenzied with finding a wonderful new treasure and trying to get the last and winning bid in under the deadline. Crazy bargains were there, somewhere, to be had. Surely.
But then along came programmed bidding, “buy it now” pricing, Daily Deals and the eBay storefront. How does one even find an item for auction today? Worst of all, professional buyers and sellers took over most of the space. eBay was no longer about the joy of finding something you just had to have, winning the auction, connecting with the seller, and receiving your treasure from the deliveryman. The thrill was gone. Killed off by real business interests, and the need to satisfy investors and a quarterly P&L.
Now, 17 years later, it does seem appropriate for eBay’s persona to reflect its current corporate culture of unwashed commerce and systemic procurement. After all, when was the last time you bid for something on eBay?
Yes I did. I hated the London 2012 Olympic logo. From day one I guess I just didn’t get it. Missed the point. Failed to see any redeeming design value in it. Couldn’t embrace even the colors. I thought,”Who on earth came up with this?” Well the games were a smash! Thanks Great Britain! That’s what will be remembered. And with any luck this logo will fade into obscurity.
Next up, Rio 2016. I love this logo! The colors, the type, the way the human shapes embrace one another while encompassing a community. It flows. It has energy. It speaks to the culture and spirit of the Rio games to come. Rio has some big shoes to fill after the success of London, their branding has made a great step towards this, let’s hope the Olympic organizing committee can keep that spirit alive 4 years hence. I’ll be watching, will you?
Gorilla marketing snaps a few branches.
In a masterful stroke of marketing genius New Zealand’s Montieth’s Brewery inserted a small apple tree twig into its cider product cartons as they left the brewery. The resulting backlash from some “concerned” consumers was turned on its head with some tongue in cheek advertising and PR. Bottom line; sales went up 32%!
Not all PR is good PR unless it works in your favor. Cheers mate!