Why Digital Marketing Has Become An Outdated Concept

Read More from AdWeek; http://www.adweek.com/brandshare/why-digital-marketing-has-become-outdated-concept-163339

DM is Dead

Smokin’ Jack’s BBQ

SmokinJacks

Now roaming local food truck haunts on Oahu’s famous North Shore, serving up some very tasty and creative cuisine, is Smokin’ Jack’s Carolina Barbeque and More.  Jack is the proprietor’s faithful companion and branding inspiration.  GunnDesign’s challenge was to translate Jack’s personality into a brand and logo for the mobile restaurant, adding chef du cuisine and BBQ master, Lindsay Brown’s, flare and personal style. Smokin’ Jack’s Carolina Style Barbeque and More is a must find for anyone whether living in or just visiting near Haleiwa, Hawaii. Look for Jack on social media too. Aloha!

Our inspiration; Jack!

Please consider the environment before printing this e-mail?

emailview-shadow

Surely you’ve seen this message, or something similar, in your inbox.   Usually it’s tucked in under the signature block from well meaning folks.  There’s actually a whole organization (thinkbeforeprinting.org) dedicated to increasing awareness and reminding folks that wasting paper, ink and toner doesn’t make economic or environmental sense.  They are not opposed to the printing of e-mails, they just want folks to think before they print.  Mostly I can get behind this concept, as I’ve seen my share of blank “page 2 of 2.”

Yet, this guilt laced directive, to think before printing, may be missing the point.  Or at least missing another perspective on the topic.

A column hit my inbox recently (Johnson’s World: Trees Love Paper) that caused me to seriously reconsider the issue.  After a bit of satire on our recent national elections, Mr. Johnson went on to make several points about paper in his column;

  • Paper is carbon locking, meaning that paper retains carbon dioxide, just as if it were still a tree.
  • The paper industry plants more trees than it harvests. Without paper, there would be fewer trees.
  • No virgin forests are used for papermaking.
  • Only one-third of paper is made from cutting trees. Another third is made from sawmill waste, and another third from recycled paper.
  • The manufacture and use of computers, e-readers, and mobile devices is damaging to the environment. Ditto for the Internet and cloud computing, which rely upon vast arrays of power-gulping servers.

The last entry is the real kicker.  Think about the rare earth minerals, heavy metals, petrochemicals, and other stuff that must be on some EPA list somewhere that abound in the computers and the digital devices we print from. What exactly was my concept of waste?  I do think it wasteful to print out pages of information I know I will never refer back to.  But I’m not out to save another tree from the paper mill.  As a veteran of the printing industry, I know that the paper industry is ever mindful of its resources and manages its “cash crop” just as any other farmer seeking a fruitful future would. There is even an organization promoting this effort; PrintGrowsTrees.org.

So, what’s worse for the earth?  I’m inclined to say the device you are reading this blog entry on!

Mr Johnson further writes about a Mr. Nathaniel Grant, CEO of G A M Printers in Sterling, VA, who includes the following statement with his email signature:

It is okay to print this email. Paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of men and women, and working forests are good for the environment, providing clean air, clean water, wildlife habitat, and carbon storage. When you don’t need it anymore, be sure to put it in a bin designated for recycling and it will come back as new paper or cardboard.

As with most issues in life, it all depends on your prospective.

Now go ahead, print out this blog entry, pass it along and then recycle…

David A. Lizotte (1936 – 2012), Designer, Mentor and Friend

In Memory of David A. Lizotte

David Albert Lizotte, of Norwell and Sprucehead, Maine, died suddenly this past Monday, Oct. 8, 2012. He was 76.

David was a family man and highly accomplished professional graphic artist and designer. His design career spanned six decades from 1955 to 2002. He quickly rose through the corporate ranks to eventually becoming sole owner and CEO of GunnDesign, Boston’s largest and most prestigious graphic design and corporate identity firm. Both David and his firm of associates won numerous Boston Art Directors Club Awards and national (Communication Arts) recognition for marketing excellence. David’s list of corporate clients and corporate logos was a veritable who’s who of Corporate America: John Hancock, Gillette, Brown & Sharpe Tools, Dunkin Doughnuts, Pan Am Airlines, Northeast Airlines, Teradyne, Zildjian (cymbals), Eastern Enterprises (Boston Gas), & Boston College, as well as corporate identity and collateral design for numerous businesses of all sizes throughout New England. David was also a contributing senior advisor to several regional and national news publications devoted to the graphic arts. David mentored numerous business associates as well as young people over the course of his life, winning people over with his good nature and sound advice.

After selling GunnDesign in 2002, David began a second career in architectural design, producing plans for numerous renovation and new construction projects. His trademark barn designs were considered his forte.

David was a lifelong woodsman, harvesting and selling firewood from his properties for over 40 years. Later in life, the firewood business became a labor of love. For many years David gave all the proceeds from selling firewood to the Norwell VNA and Food Pantry.

David’s beloved wife Mary Constance, to whom he was married for 53 years, predeceased him two weeks ago. David is survived by his three sons, Ned, Matthew and Tim, his daughter-in-law Renee and six grandchildren Alexander, Kate, Garrison, Abigail, Diego and Miranda, his brother Roland and his wife Yvonne Lizotte, his sister Judy and husband David Baker, his brother-in-law Bill and sister in law Judy Bernardi, his aunt Pearl Unis and uncle Fred Lamburn.

A Funeral Mass was celebrated on Wednesday, Oct. 17, 2012 at 11 a.m. in St. Thecla Catholic Church, 145 Washington St. (Rte. 53), Pembroke, MA. followed by an interment at Church Hill Cemetery, Norwell. If desired, donations to honor David may be made to the Norwell VNA and Hospice, 120 Longwater Dr., Norwell, MA. 02061 or to the Norwell Food Pantry, PO Box 644, Norwell, MA. 02061. For an online guest book and more, please visit, www.mcnamara-sparrell.com McNamara-Sparrell Funeral Homes Cohasset-Norwell 781-659-2200

SORRY ABOUT THE TWIGS, FOLKS

Gorilla marketing snaps a few branches.

In a masterful stroke of marketing genius New Zealand’s Montieth’s Brewery inserted a small apple tree twig into its cider product cartons as they left the brewery.  The resulting backlash from some “concerned” consumers was turned on its head with some tongue in cheek advertising and PR.  Bottom line; sales went up 32%!

Not all PR is good PR unless it works in your favor.  Cheers mate!

[youtube http://www.youtube.com/watch?v=_2chTI14FQQ&w=480&h=360]

SORRY ABOUT THE TWIGS, FOLKS – YouTube.

Landa to Unveil Nanographic Technology for Sheetfed, Web Digital Printing : Printing Impressions

Benny Landa is at it again.  Starting in the early 1990’s, his Indigo digital presses created a digital printing industry where none existed.  His next gamble is introducing nano technology into the printing process.  Would you bet against the success of his latest efforts?  I wouldn’t.  It will be interesting to see how many orders are written for these new printing presses as the Graphic Arts industry gathers in Dusseldorf, Germany next month for its biggest worldwide trade show; Drupa.

Drupa Logo

Read more at: Landa to Unveil Nanographic Technology for Sheetfed, Web Digital Printing : Printing Impressions.