Americans observe National Hispanic Heritage Month (HHM) each year from September 15 to October 15. HHM celebrates the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America. President Johnson initiated HHM as a one week celebration in 1968, and President Reagan officially expanded the celebration to one month in 1988.
It is interesting to note that among their many accomplishments in North America and long before the John Smith and Pocahontas, the Pilgrims or the Dutch purchase of Manhattan Island, Spanish explorers were establishing their presence with communities all over North America; from St. Augustine, FL north to Bangor, ME and west to Santa Fe, NM. Further exploration of western North America and the Pacific Coast continued throughout the 18th century establishing outposts as far north as Vancouver Island.
For GunnDesign client, P&G Gillette, HHM provides an opportunity to celebrate and focus attention upon the contributions of the Hispanic community to P&G and its internal community, across all P&G sites and satellite offices. To foster a more inclusive environment where everyone is valued and encouraged to perform at their peak, GunnDesign was tasked by P&G Gillette’s Boston Hispanic Team to develop an umbrella identity for HHM 2012 that would inspire and unite P&G’s Hispanic Employees, and to make them feel proud and valued for their contributions to P&G.
The resulting logotype inspired our contact to write, “We’ve received amazing feedback on how everything came together thanks to the great logo.”