Why Digital Marketing Has Become An Outdated Concept

Read More from AdWeek; http://www.adweek.com/brandshare/why-digital-marketing-has-become-outdated-concept-163339

DM is Dead

Of Tablets, Smart Phones and Books

Tablets, smart phones and books.

Tablet computers, the latest craze driving our technological egos, are getting smaller and more powerful.  Their smaller brethren, Smart phones, are getting bigger and more powerful.  Soon they will be indistinguishable from one another.  The recent releases of the iPhone 5,  iPad 4, iPad mini, Kindle Fire HD and the Samsung Galaxy S3, etc. have garnered much attention in the media and activity in the marketplace.  Today’s release of Microsoft’s Surface tablet and Windows 8 OS might not be as widely anticipated, but is, none the less, a milestone for the preeminent computing environment of the last 20 years.

Is all of this noise drowning out the death knell of books as we know them?  Paper based, tangible and portable, they never run out of bars; battery or connectivity.  They are easily passed from one reader to another.  And won’t set off an airport body scanner.  I’m not about to step in the path of technological progress, I do read from my Kindle in bed each night.  But I have to wonder if books will ever again have a meaningful place in our lives, or are they destined to become just another element of the decor that surrounds us?

The folks at Type, a bookstore up in Toronto, have found another use for their books; the starring role in a short film.  Apologies for the advert that YouTube insists on imposing, the film is worth the wait.

[youtube http://www.youtube.com/watch?v=SKVcQnyEIT8?rel=0]

Our recent working honoring National Hispanic Heritage Month

Hispanic Heritage Month Logo 2012

Americans observe National Hispanic Heritage Month (HHM) each year from September 15 to October 15.  HHM celebrates the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.  President Johnson initiated HHM as a one week celebration in 1968, and President Reagan officially expanded the celebration to one month in 1988.

It is interesting to note that among their many accomplishments in North America and long before the John Smith and Pocahontas, the Pilgrims or the Dutch purchase of Manhattan Island, Spanish explorers were establishing their presence with communities all over North America; from St. Augustine, FL north to Bangor, ME and west to Santa Fe, NM.  Further exploration of western North America and the Pacific Coast continued throughout the 18th century establishing outposts as far north as Vancouver Island.

For GunnDesign client, P&G Gillette, HHM provides an opportunity to celebrate and focus attention upon the contributions of the Hispanic community to P&G and its internal community, across all P&G sites and satellite offices. To foster a more inclusive environment where everyone is valued and encouraged to perform at their peak, GunnDesign was tasked by P&G Gillette’s Boston Hispanic Team to develop an umbrella identity for HHM 2012 that would inspire and unite P&G’s Hispanic Employees, and to make them feel  proud and valued for their contributions to P&G.

The resulting logotype inspired our contact to write, “We’ve received amazing feedback on how everything came together thanks to the great logo.”

HHM celebration event

Austria Solar powering their annual report

A company willing to walk the talk!  Solar powering their annual report.  A tip of the hat to Austria Solar for leading by example.

[youtube http://www.youtube.com/watch?v=vATSkM6Qf6Y&w=640&h=360]

Or is this a new form of invisible ink?  How would Tom Clancy, et. al., employ this technology in their novels?

Shadow-Activated QR Code Actually Useful and Cool | Adweek

QR code only seen when shadows are just right

QR code only scans when shadows are just right

A marketing guru’s excuse to create a flash mob once a day when the sun is at just the right height and angle.  What surprises are in store when the QR code is scanned? Won’t that be fun to find out.

Read more…  Shadow-Activated QR Code Actually Useful and Cool | Adweek.

QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest

Bud LabelLeave it to Anheuser Busch to finally introduce the QR code to mainstream consumer marketing. If “born on dating” wasn’t enough for you and your Bud, now you can locate its birth place with your smart phone.  Picture, if you will, proud patrons discussing the genealogy of their latest down at the end of the bar…

“Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.”

Read more at: QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest.