Tag Archives: light beer

My goodness, only my Guinness QR Code

None of the light beers that dominate the market will do!

To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan.   Truth be told, any dark beer will enable the QR code scan.  But you gotta hand it to them, very clever!  Now, can I make mine a go cup…

A Guinness drinker's QR code

Click this image for a larger detail.

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Product and packaging target beer-drinking women | Packaging Digest

Chick Beer

“I’m a woman who enjoys drinking beer…”

Niche marketing that will get some attention?  With its purse inspired 6-pack carrier and cocktail dress label, from Maryland, welcome Chick Beer.  This “premium light beer” is showing up in convenience stores and specialty beer shops in its home state, and, curiously, Idaho and Indiana.  Read more…

Packaging targets beer-drinking women | Packaging Digest.

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