Smokin’ Jack’s BBQ

SmokinJacks

Now roaming local food truck haunts on Oahu’s famous North Shore, serving up some very tasty and creative cuisine, is Smokin’ Jack’s Carolina Barbeque and More.  Jack is the proprietor’s faithful companion and branding inspiration.  GunnDesign’s challenge was to translate Jack’s personality into a brand and logo for the mobile restaurant, adding chef du cuisine and BBQ master, Lindsay Brown’s, flare and personal style. Smokin’ Jack’s Carolina Style Barbeque and More is a must find for anyone whether living in or just visiting near Haleiwa, Hawaii. Look for Jack on social media too. Aloha!

Our inspiration; Jack!

Our recent working honoring National Hispanic Heritage Month

Hispanic Heritage Month Logo 2012

Americans observe National Hispanic Heritage Month (HHM) each year from September 15 to October 15.  HHM celebrates the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.  President Johnson initiated HHM as a one week celebration in 1968, and President Reagan officially expanded the celebration to one month in 1988.

It is interesting to note that among their many accomplishments in North America and long before the John Smith and Pocahontas, the Pilgrims or the Dutch purchase of Manhattan Island, Spanish explorers were establishing their presence with communities all over North America; from St. Augustine, FL north to Bangor, ME and west to Santa Fe, NM.  Further exploration of western North America and the Pacific Coast continued throughout the 18th century establishing outposts as far north as Vancouver Island.

For GunnDesign client, P&G Gillette, HHM provides an opportunity to celebrate and focus attention upon the contributions of the Hispanic community to P&G and its internal community, across all P&G sites and satellite offices. To foster a more inclusive environment where everyone is valued and encouraged to perform at their peak, GunnDesign was tasked by P&G Gillette’s Boston Hispanic Team to develop an umbrella identity for HHM 2012 that would inspire and unite P&G’s Hispanic Employees, and to make them feel  proud and valued for their contributions to P&G.

The resulting logotype inspired our contact to write, “We’ve received amazing feedback on how everything came together thanks to the great logo.”

HHM celebration event