Why Digital Marketing Has Become An Outdated Concept

Read More from AdWeek; http://www.adweek.com/brandshare/why-digital-marketing-has-become-outdated-concept-163339

DM is Dead

Smokin’ Jack’s BBQ

SmokinJacks

Now roaming local food truck haunts on Oahu’s famous North Shore, serving up some very tasty and creative cuisine, is Smokin’ Jack’s Carolina Barbeque and More.  Jack is the proprietor’s faithful companion and branding inspiration.  GunnDesign’s challenge was to translate Jack’s personality into a brand and logo for the mobile restaurant, adding chef du cuisine and BBQ master, Lindsay Brown’s, flare and personal style. Smokin’ Jack’s Carolina Style Barbeque and More is a must find for anyone whether living in or just visiting near Haleiwa, Hawaii. Look for Jack on social media too. Aloha!

Our inspiration; Jack!

Please consider the environment before printing this e-mail?

emailview-shadow

Surely you’ve seen this message, or something similar, in your inbox.   Usually it’s tucked in under the signature block from well meaning folks.  There’s actually a whole organization (thinkbeforeprinting.org) dedicated to increasing awareness and reminding folks that wasting paper, ink and toner doesn’t make economic or environmental sense.  They are not opposed to the printing of e-mails, they just want folks to think before they print.  Mostly I can get behind this concept, as I’ve seen my share of blank “page 2 of 2.”

Yet, this guilt laced directive, to think before printing, may be missing the point.  Or at least missing another perspective on the topic.

A column hit my inbox recently (Johnson’s World: Trees Love Paper) that caused me to seriously reconsider the issue.  After a bit of satire on our recent national elections, Mr. Johnson went on to make several points about paper in his column;

  • Paper is carbon locking, meaning that paper retains carbon dioxide, just as if it were still a tree.
  • The paper industry plants more trees than it harvests. Without paper, there would be fewer trees.
  • No virgin forests are used for papermaking.
  • Only one-third of paper is made from cutting trees. Another third is made from sawmill waste, and another third from recycled paper.
  • The manufacture and use of computers, e-readers, and mobile devices is damaging to the environment. Ditto for the Internet and cloud computing, which rely upon vast arrays of power-gulping servers.

The last entry is the real kicker.  Think about the rare earth minerals, heavy metals, petrochemicals, and other stuff that must be on some EPA list somewhere that abound in the computers and the digital devices we print from. What exactly was my concept of waste?  I do think it wasteful to print out pages of information I know I will never refer back to.  But I’m not out to save another tree from the paper mill.  As a veteran of the printing industry, I know that the paper industry is ever mindful of its resources and manages its “cash crop” just as any other farmer seeking a fruitful future would. There is even an organization promoting this effort; PrintGrowsTrees.org.

So, what’s worse for the earth?  I’m inclined to say the device you are reading this blog entry on!

Mr Johnson further writes about a Mr. Nathaniel Grant, CEO of G A M Printers in Sterling, VA, who includes the following statement with his email signature:

It is okay to print this email. Paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of men and women, and working forests are good for the environment, providing clean air, clean water, wildlife habitat, and carbon storage. When you don’t need it anymore, be sure to put it in a bin designated for recycling and it will come back as new paper or cardboard.

As with most issues in life, it all depends on your prospective.

Now go ahead, print out this blog entry, pass it along and then recycle…

Of Tablets, Smart Phones and Books

Tablets, smart phones and books.

Tablet computers, the latest craze driving our technological egos, are getting smaller and more powerful.  Their smaller brethren, Smart phones, are getting bigger and more powerful.  Soon they will be indistinguishable from one another.  The recent releases of the iPhone 5,  iPad 4, iPad mini, Kindle Fire HD and the Samsung Galaxy S3, etc. have garnered much attention in the media and activity in the marketplace.  Today’s release of Microsoft’s Surface tablet and Windows 8 OS might not be as widely anticipated, but is, none the less, a milestone for the preeminent computing environment of the last 20 years.

Is all of this noise drowning out the death knell of books as we know them?  Paper based, tangible and portable, they never run out of bars; battery or connectivity.  They are easily passed from one reader to another.  And won’t set off an airport body scanner.  I’m not about to step in the path of technological progress, I do read from my Kindle in bed each night.  But I have to wonder if books will ever again have a meaningful place in our lives, or are they destined to become just another element of the decor that surrounds us?

The folks at Type, a bookstore up in Toronto, have found another use for their books; the starring role in a short film.  Apologies for the advert that YouTube insists on imposing, the film is worth the wait.

[youtube http://www.youtube.com/watch?v=SKVcQnyEIT8?rel=0]

SORRY ABOUT THE TWIGS, FOLKS

Gorilla marketing snaps a few branches.

In a masterful stroke of marketing genius New Zealand’s Montieth’s Brewery inserted a small apple tree twig into its cider product cartons as they left the brewery.  The resulting backlash from some “concerned” consumers was turned on its head with some tongue in cheek advertising and PR.  Bottom line; sales went up 32%!

Not all PR is good PR unless it works in your favor.  Cheers mate!

[youtube http://www.youtube.com/watch?v=_2chTI14FQQ&w=480&h=360]

SORRY ABOUT THE TWIGS, FOLKS – YouTube.

Celebrating Our Country’s Birthday – July 4th 2012

A salute to mark our country’s birthday from Mark Bellerose, GunnDesign’s premier illustrator.

Celebrating July 4th 2012

Click to view larger image

Identify all 10 iconic American landmarks in Mark’s painting to be eligible to win a giclee print signed by the artist. To enter e-mail info@gunndesign.com with your list.