Why Digital Marketing Has Become An Outdated Concept

Read More from AdWeek; http://www.adweek.com/brandshare/why-digital-marketing-has-become-outdated-concept-163339

DM is Dead

My goodness, only my Guinness QR Code

None of the light beers that dominate the market will do!

To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan.   Truth be told, any dark beer will enable the QR code scan.  But you gotta hand it to them, very clever!  Now, can I make mine a go cup…

A Guinness drinker's QR code

Click this image for a larger detail.

Shadow-Activated QR Code Actually Useful and Cool | Adweek

QR code only seen when shadows are just right

QR code only scans when shadows are just right

A marketing guru’s excuse to create a flash mob once a day when the sun is at just the right height and angle.  What surprises are in store when the QR code is scanned? Won’t that be fun to find out.

Read more…  Shadow-Activated QR Code Actually Useful and Cool | Adweek.

QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest

Bud LabelLeave it to Anheuser Busch to finally introduce the QR code to mainstream consumer marketing. If “born on dating” wasn’t enough for you and your Bud, now you can locate its birth place with your smart phone.  Picture, if you will, proud patrons discussing the genealogy of their latest down at the end of the bar…

“Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.”

Read more at: QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest.

QR Code Killer?

Touchcode – Opens Content By Tapping Paper to Screen!

The tech geek in me loves this idea.  But has time already passed Touchcode by?

Touchcode tablet and card

“Dubbed Touchcode, the new technology works by embedding  a thin layer of capacitive material in printed items like business cards, tickets, magazine pages, or product packaging. When you hold the paper to a capacitive touch screen, it acts like a set of invisible fingers tapping out a complex code that’s interpreted by a Touchcode-enabled app or website…”

Read more at QR Code Killer? Touchcode Opens Content By Tapping Paper to Screen.

Touchcode card

Marketing to Millennials: Mobilizing the Message – EContent Magazine

Millennial with smartphone

Another installment from an enlightening series about Digital Natives, a.k.a. Millennials, their habits and how best to market to them.

“For many people, digital natives in particular, mobile phones are considered as essential as an appendage. It is coming to light, however, that Millennials view their mobile phones as more of an entertainment device, while older cell phone users still see mobile devices primarily as a tool that blends work and personal communication…”

Marketing to Millennials: Mobilizing the Message – EContent Magazine.