Read More from AdWeek; http://www.adweek.com/brandshare/why-digital-marketing-has-become-outdated-concept-163339
Gorilla marketing snaps a few branches.
In a masterful stroke of marketing genius New Zealand’s Montieth’s Brewery inserted a small apple tree twig into its cider product cartons as they left the brewery. The resulting backlash from some “concerned” consumers was turned on its head with some tongue in cheek advertising and PR. Bottom line; sales went up 32%!
Not all PR is good PR unless it works in your favor. Cheers mate!
A male snack category? yes, and Ruffles wants a piece of it. A large bite, if you will.
Is bigger, thicker and more flavorful ultimately the way to a man’s wallet? To get traction for your energy drink, you call it Pussy. To sell beer, well… just think St. Pauli Girl here. You get the picture. So what does Frito-Lay know that they would avoid all that T&A to go with big and bold? Bacon! Put it in or on anything and you have a winner! Guys love bacon. Surely it will sell your product.
None of the light beers that dominate the market will do!
To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan. Truth be told, any dark beer will enable the QR code scan. But you gotta hand it to them, very clever! Now, can I make mine a go cup…
Perpetual motion captured in a most unique way. Wait for it, it will light you up!
Not sure what this advertisement has to do with it product, but we love the concept.
A marketing guru’s excuse to create a flash mob once a day when the sun is at just the right height and angle. What surprises are in store when the QR code is scanned? Won’t that be fun to find out.
Branding? “It’s a gut feeling people have about you. When two or more people have the same feeling, you have a brand.” These 9 brief points speak to the design and branding experience in a most succinct voice. Much like the design the authors advocate to express “brand.”
Starbucks Energy drink? Isn’t that a bit redundant?
Leave it to Anheuser Busch to finally introduce the QR code to mainstream consumer marketing. If “born on dating” wasn’t enough for you and your Bud, now you can locate its birth place with your smart phone. Picture, if you will, proud patrons discussing the genealogy of their latest down at the end of the bar…
“Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.”
Pinterest, the latest online “must do,” is a community of folks looking to discover new and unique images, designs and products! Members “pin” images they find to “boards,” sharing them with friends and followers. Followers; that’s anyone who might be intrigued or interested in more of what they found pinned to a board as they waded through endless images of everything imaginable. Don’t get me wrong, I love a good smorgasbord.
Businesses should be very interested in Pinterest. Why? For its potential as virtual viral marketing. Don’t be mistaken, it’s not free marketing. But other than the time put in with Pinterest, and any design or photography costs, there are (currently) no fees associated with getting your unique image/message out into the Pinterest community and a chance at viral immortality!
As a business entrepreneur getting your unique message out to customers is likely your greatest challenge. And since it seems nobody reads anything anymore, why not take your message graphically to the Pinterest community? It is growing Fast!
Consider the following stats (click to enlarge):
infographic created by agency Modea