Why Digital Marketing Has Become An Outdated Concept

Read More from AdWeek; http://www.adweek.com/brandshare/why-digital-marketing-has-become-outdated-concept-163339

DM is Dead


Gorilla marketing snaps a few branches.

In a masterful stroke of marketing genius New Zealand’s Montieth’s Brewery inserted a small apple tree twig into its cider product cartons as they left the brewery.  The resulting backlash from some “concerned” consumers was turned on its head with some tongue in cheek advertising and PR.  Bottom line; sales went up 32%!

Not all PR is good PR unless it works in your favor.  Cheers mate!

[youtube http://www.youtube.com/watch?v=_2chTI14FQQ&w=480&h=360]


Ruffles Ultimate – a man snack | Packaging Digest

A male snack category?  yes, and Ruffles wants a piece of it.  A large bite, if you will.

Is bigger, thicker and more flavorful ultimately the way to a man’s wallet?  To get traction for your energy drink, you call it Pussy. To sell beer, well… just think St. Pauli Girl here.  You get the picture.  So what does Frito-Lay know that they would avoid all that T&A to go with big and bold?  Bacon! Put it in or on anything and you have a winner! Guys love bacon.  Surely it will sell your product.

Ruffles Ultimate - a man sized snack

Ruffles Ultimate – a man sized snack

Read more… Ruffles chips away at male snacks market | Packaging Digest.

My goodness, only my Guinness QR Code

None of the light beers that dominate the market will do!

To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan.   Truth be told, any dark beer will enable the QR code scan.  But you gotta hand it to them, very clever!  Now, can I make mine a go cup…

A Guinness drinker's QR code

Click this image for a larger detail.

Flying Horse – Gatorrada (Cat-Toast)

Perpetual motion captured in a most unique way.  Wait for it, it will light you up!

Not sure what this advertisement has to do with it product, but we love the concept.

Flying Horse – Gatorrada (Cat-Toast)

[youtube http://www.youtube.com/watch?v=Z8yW5cyXXRc&w=560&h=315]

Shadow-Activated QR Code Actually Useful and Cool | Adweek

QR code only seen when shadows are just right

QR code only scans when shadows are just right

A marketing guru’s excuse to create a flash mob once a day when the sun is at just the right height and angle.  What surprises are in store when the QR code is scanned? Won’t that be fun to find out.

Read more…  Shadow-Activated QR Code Actually Useful and Cool | Adweek.

9 Principles For Great Branding By Design | Fast Company

Beautiful music since 1620! From the GunnDesign archive.

Branding? “It’s a gut feeling people have about you. When two or more people have the same feeling, you have a brand.” These 9 brief points speak to the design and branding experience in a most succinct voice.  Much like the design the authors advocate to express “brand.”

Read more… 9 Principles For Great Branding By Design | Fast Company.

QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest

Bud LabelLeave it to Anheuser Busch to finally introduce the QR code to mainstream consumer marketing. If “born on dating” wasn’t enough for you and your Bud, now you can locate its birth place with your smart phone.  Picture, if you will, proud patrons discussing the genealogy of their latest down at the end of the bar…

“Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.”

Read more at: QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest.

Why Isn’t Your Company On Pinterest?

PinterestIt has been said that nothing in life is free. However, a Pinterest account is. And it’s ad free, at least for the moment.

Pinterest, the latest online “must do,” is a community of folks looking to discover new and unique images, designs and products! Members “pin” images they find to “boards,” sharing them with friends and followers. Followers; that’s anyone who might be intrigued or interested in more of what they found pinned to a board as they waded through endless images of everything imaginable. Don’t get me wrong, I love a good smorgasbord.

Businesses should be very interested in Pinterest. Why? For its potential as virtual viral marketing. Don’t be mistaken, it’s not free marketing. But other than the time put in with Pinterest, and any design or photography costs, there are (currently) no fees associated with getting your unique image/message out into the Pinterest community and a chance at viral immortality!

As a business entrepreneur getting your unique message out to customers is likely your greatest challenge. And since it seems nobody reads anything anymore, why not take your message graphically to the Pinterest community?  It is growing Fast!

Consider the following stats (click to enlarge):

Pinterest Factsinfographic created by agency Modea