My goodness, only my Guinness QR Code

None of the light beers that dominate the market will do!

To create more buzz down at the local, Guinness developed this new and unique way to render a QR Code that only Guinness drinkers can scan.   Truth be told, any dark beer will enable the QR code scan.  But you gotta hand it to them, very clever!  Now, can I make mine a go cup…

A Guinness drinker's QR code

Click this image for a larger detail.

Shadow-Activated QR Code Actually Useful and Cool | Adweek

QR code only seen when shadows are just right

QR code only scans when shadows are just right

A marketing guru’s excuse to create a flash mob once a day when the sun is at just the right height and angle.  What surprises are in store when the QR code is scanned? Won’t that be fun to find out.

Read more…  Shadow-Activated QR Code Actually Useful and Cool | Adweek.

QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest

Bud LabelLeave it to Anheuser Busch to finally introduce the QR code to mainstream consumer marketing. If “born on dating” wasn’t enough for you and your Bud, now you can locate its birth place with your smart phone.  Picture, if you will, proud patrons discussing the genealogy of their latest down at the end of the bar…

“Budweiser, the iconic global beer brand, has introduced “Track Your Bud,” a digital campaign integrated with packaging that will allow consumers to trace the origins of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries.”

Read more at: QR code on Budweiser packs lets drinkers ‘Track Your Bud’ | Packaging Digest.

QR Code Killer?

Touchcode – Opens Content By Tapping Paper to Screen!

The tech geek in me loves this idea.  But has time already passed Touchcode by?

Touchcode tablet and card

“Dubbed Touchcode, the new technology works by embedding  a thin layer of capacitive material in printed items like business cards, tickets, magazine pages, or product packaging. When you hold the paper to a capacitive touch screen, it acts like a set of invisible fingers tapping out a complex code that’s interpreted by a Touchcode-enabled app or website…”

Read more at QR Code Killer? Touchcode Opens Content By Tapping Paper to Screen.

Touchcode card

Which Mags Were Biggest Users of QR Codes in 2011?

3 QR codes

Quick Response codes aren’t ubiquitous, just yet.  And there are several QR technologies competing for relevance and market share.  Adoption and use across a broad spectrum of consumers and companies is increasing, with general consensus that this growth will continue for some time.

Which Mags Were Biggest Users of QR Codes in 2011? | Adweek.

QR Codes need not be boring and black and white.  With a little imagination a QR Code can become artwork itself, adding some interest where it appears, enhancing overall design and reflecting brand identity.

Quick Response "QR" code

A Cooler Coaster

An interactive promotional beer coaster from Samuel Adams.  Something very cool to do while waiting for your favorite beverage.

Sam Adams Video Still

Click to see the video on this Cooler Coaster

Samuel Adams Coaster – YouTube.

Boston Beer’s interactive coaster that was created for Samuel Adams Christmas 2011 promotion. This flip coaster creates a never ending loop and contains a QR Code that offers a discount to a set of glasses. The origami coaster has several advantages. It captures attention and it allows the coaster to have much more information, all in a creative package. The website is: http://www.customizedbarcoasters.com