A male snack category? yes, and Ruffles wants a piece of it. A large bite, if you will.
Is bigger, thicker and more flavorful ultimately the way to a man’s wallet? To get traction for your energy drink, you call it Pussy. To sell beer, well… just think St. Pauli Girl here. You get the picture. So what does Frito-Lay know that they would avoid all that T&A to go with big and bold? Bacon! Put it in or on anything and you have a winner! Guys love bacon. Surely it will sell your product.